Trumf Makes Loyalty Personal and Profitable
NorgesGruppen is Norway’s largest player in the grocery sector and owns well-known chains such as KIWI, SPAR, Joker, and MENY. A key part of its digital strategy is Trumf, Norway’s largest loyalty program with over 3 million active members.
Utfordring
The battle for consumers now happens in real time — on mobile, in apps, and across all channels. Today’s customers expect tailored experiences, relevant benefits, and seamless technology. All in one place. For Trumf, it’s no longer just about offering bonuses — it’s about becoming a relevant part of members’ everyday lives.
Løsning
In close collaboration with Trumf and NorgesGruppen, Forte has helped develop and continuously evolve the Trumf app, a digital platform for loyalty, insights, and consumer engagement. Members gain full visibility into their bonuses, benefits, environmental and nutrition data and even perks like free parking.
Forte also played a key role in developing core features like secure ID and login, which form the foundation of the Trumf experience across all NorgesGruppen brands.
One of the latest innovations is Trumf Pay, a mobile payment solution integrated into the app. Today, Trumf Pay accounts for over 20% of all mobile payments within the loyalty program and that share is growing rapidly.
Trumf offers a wide range of digital utility services to its members, helping them make better choices in their everyday lives.
Trumf Nutritional Insights gives members an overview of the nutritional content of the products they buy, and provides personalized advice on what they should eat more or less of, based on recommendations from the Norwegian Directorate of Health.
Climate insight
Results
A customer-centric approach and an uncompromising focus on value creation are delivering results. Trumf is now the most valued loyalty program in the Norwegian grocery sector, with strong membership growth — particularly among consumers under 30.
Together with Forte, we work closely with the various chains in NorgesGruppen to use customer data more actively. This is crucial for creating great customer experiences across both physical and digital channels, personalizing communication, and delivering relevant messages that help customers make better choices in their everyday lives.
Kristin Bigseth
CEO, Trumf
