CEED – The Bridge Between MedTech and Clinical Practice
CEED (Charité)
2023 - 2024
Through the collaboration with Forte, CEED was able to develop a dynamic brand identity and an interactive digital platform that effectively connects MedTech companies with clinical experts. This accelerates the integration of innovations into clinical practice and strengthens CEED's position as a central hub for MedTech consulting.
CEED is a division of Charité Healthcare Services GmbH and combines strategic consulting, clinical validation, and practical implementation to accelerate MedTech innovations. As a subsidiary of Charité – Universitätsmedizin Berlin, Charité's new MedTech consultancy bridges the gap between regulatory requirements, clinical needs, and real-world application. This ensures that medical technologies are not only compliant but also practical, user-centered, and market-ready. The goal: to transition innovations into standard care more rapidly.
Challenge
Positioning & Differentiation
CEED was to be established as the primary point of contact for MedTech usability and consulting. At the same time, it was necessary to clearly differentiate the brand from the Charité: "The agile speedboat to the Charité tanker."
Furthermore, key objectives had to be met:
Develop a strong, independent brand identity
Connect clinical innovators and MedTech companies
Create user-friendly access to the Charité
Launch a high-quality, interactive website
Solution
A MedTech Brand with Impact
With CEED, a strong MedTech consulting brand was created that:
Drives clinical needs and usability in R&D projects
Connects MedTech companies with the Charité
Provides evaluations and MDR-compliant consulting
Technical Implementation: Flexible, High-Performance & Secure
CMS: WordPress with Advanced Custom Fields
Hosting: Cloud setup with RAIDBOXES
Tracking: Matomo
Frontend: Atomic Design System, ES6, SCSS with BEM syntax
The use of minimal plugins ensures maximum security and performance. The website features a modular structure, providing editors with the highest level of flexibility.
Results
A Successful Brand Launch
Go-Live: 03/22/2023
Average Session Duration (First Month): 12 min 14 sec
Core Areas: Corporate Design, Web Design & WordPress Development
With CEED, more than just a brand was created—it is a platform for MedTech innovations that sustainably connects industry and clinical practice.
