Digital consultancy Forte Central Europe will work with Park.Aero, the market leader for digital airport parking in the German-speaking region. The appointment followed a Europe-wide tender conducted under sector procurement law. In the multi-stage pitch process, Forte Central Europe prevailed against competing agencies. The partnership is planned for several years.

Forte Central Europe will now develop a new, highly scalable, cloud-based next-generation booking platform for B2B and B2C customers. Through this platform, Park.Aero centrally markets parking spaces across numerous connected airports. The platform forms the technological and commercial core of Park.Aero’s business model. In the future, it will serve both end customers and partners such as airlines, travel agencies, tour operators, corporate travel management teams and booking platforms.

“With the new booking platform, we are creating the foundation to further scale our digital parking offering while significantly improving the experience for customers, partners and employees,” says Ludwig Ascher, Managing Director of Park.Aero.“Forte convinced us in the pitch not only with technical excellence, but also with a deep understanding of our business model.”

“Park.Aero operates one of the most complex and largest parking ecosystems in the European airport environment,” says Joachim Bader, Managing Partner of Forte Central Europe. "Ultimately, what matters to us is that the platform measurably contributes to Park.Aero’s economic success. This is exactly where our strength lies: developing digital products consistently from the business case perspective — with excellent user experience, robust technology and a clear focus on sustainable ROI.”

For Forte, the project marks another strategic step in expanding its expertise in digital mobility and platform solutions. Previously, Forte developed a digital parking app for Migros Aare, which has been successfully rolled out across multiple locations.

About Park.Aero

Flughafen Parken GmbH operates Park.Aero, an e-commerce platform for pre-booking airport parking spaces, enabling travelers to conveniently reserve parking online at currently 15 airports in the German-speaking region. Park.Aero is a registered trademark and the official booking and distribution solution of the participating airports.

Flughafen Parken GmbH was founded in 2016 by Fraport AG, Frankfurt in Germany. Since January 2018, the company has been jointly owned by several German-speaking airports, which strategically bundle their collaboration in the field of digital airport parking.

As the official partner of the airports, Park.Aero serves as a central platform for the travel industry around airport parking. Its core responsibilities include operating and continuously developing a cross-airport transaction platform as well as distributing airport parking spaces through a unified digital booking system.

This article was published on April 1st on parking.net.