The launches of ChatGPT, DALLE-e, and more recently, GPT-4 mark milestones in the development of AI technology. The advances have led to applications for AI technology becoming common property and receiving a lot of attention. All businesses will sooner or later be affected by AI, regardless of industry or size. We are in a technological revolution that will shape society, business and individuals in the time to come.
AI is no longer reserved for large companies in Silicon Valley, but companies of all sizes.
Increasing amounts of data, better machines and new research have meant that AI technology has developed rapidly. It is easier than ever to make use of AI tools and develop your own solutions based on the technology. With AI as a catalyst, companies can optimize operations, solve complex problems, and create innovative opportunities. AI is no longer reserved for large companies in Silicon Valley, but businesses of all sizes.
The language models are fantastic at writing code, creating creative and professional copy, doing analysis, or coming up with business strategies and marketing ideas. The possibilities are many. A survey from Fishbowl shows that as many as 43 percent of American "white-collar workers" use chatbots daily to solve various work tasks. Facilitating that employees can explore and use this type of technology in a work context, I think is both wise and necessary.
Let employees be at the center of development
To put restrictions on how people can use AI technology, as JPMorgan Chase and the Italian authorities have done, To me, this is not very sensible, old-fashioned and not least a bad strategy if you are to stay relevant in the future. To drive innovation, all businesses should have a strategy and policy that enables employees to explore new technology, not only to solve tasks smarter and more efficiently, but also to generate new ideas that can create competitive advantage. AI is here to stay. Then it is better to find good areas of use than to ban their use.
At the same time, one must be aware of various issues related to today's web-based AI services, such as ChatGPT. Privacy, ethics and information reliability must be at the heart of the further development of these services. Web-based AI services are in the gray area when it comes to GDPR and Schrems-II legislation. If a commercial actor uploads personal data through, for example, ChatGPT, this is a violation of the Data Protection Regulation. Chatbots are not digital encyclopedias, but language models that "guess" the next word based on probability and the data it is trained on. This means that they can also be wrong, even if they argue in a seemingly confident way.
Make a strategy for AI – today!
As a leader, you should already be exploring how AI will affect your business. If a company wants to use AI in operations, logistics or in the development of personalised digital services, it should be taken into account that pre-trained chatbot models are available and can be customised with their own data, adapted to business needs.
These models can be uploaded and used on their own servers or cloud services and made available in their own interfaces. In this way, GDPR is complied with, and the models are tailored to the company's needs so that you can safely build internal and external services, products and solutions based on AI. Here it is creativity and imagination that set the limits, not the technology.
Summarized:
Every business should have a strategy for leveraging AI.
AI has never been more accessible and easier to work with. Applications are more about imagination and creativity than technological possibilities.
Access and control of one's own data is a prerequisite.
Start small. Everything does not have to be solved at once, the most important thing is to get started.
We are at the start of a technological revolution. How far have you come with your AI strategy?
