If this is to become a reality, more Norwegian companies must start exploiting the power of the most advanced technology of all time to create new innovation, new services and digital solutions.

Are Solberg, Director of MarTech at Forte Optimize

– Finally! I have been interested in mobile technology since I got my first mobile phone in 1995. When I wrote my master's thesis for Telenor Research and Development in 2004, it was about MMS – which was then about to be launched. Now RCS has finally been fully launched and it is possible to send messages with photos, videos, and much other "rich content" directly to the SMS inbox on the mobile, says Are Solberg, Director of MarTech at Forte Optimize.

The partnership with LINK Mobility means that Forte Digital can now offer RCS, SMS and many more mobile services to all customers in Norway and all other markets we are and will be established in. Solberg herself has worked closely with LINK Mobility for over 10 years and thus has extensive experience with the use of their services, especially the use of SMS as a channel in customer journeys – well integrated into the Marketing Automation solution the company uses.

What is RCS?

RCS (Rich Communication Services) represents the next generation of messaging services, and offers a significant upgrade from traditional SMS. This technology enables the sending of rich media formats such as images, videos, and interactive elements directly to the recipient's messaging application.

For businesses, RCS, also known as RBM (Rich Business Messaging), opens up new possibilities for engaging and personalized customer communication. The benefits include increased visibility, better user engagement, and the possibility of more sophisticated interactions with customers.

Arild Horsberg, Personalization Evangelist at Forte Optimize, sees a growing interest in RCS in the market.

– RCS, also known as RBM when used in corporate communication, is attracting a lot of attention in the market. We are in the process of implementing RCS campaigns for more clients who want to explore this new communication channel, especially with Black Week and the Christmas season in mind. It will be exciting to see if the results match the promising findings from international studies. We plan to share our experiences and results from these campaigns in the future.

We see great potential in the partnership with Forte Digital. Their focus on innovative customer journeys and loyalty programs, combined with our mobile services and channels, allows us to offer the market's best solutions in digital communication

From left: Nicolai Henriksen Langholm (Sales Manager at LINK Mobility), Thomas Russ Arnestad (Senior Strategic Advisor at Forte Optimize), Are Solberg (Director of MarTech at Forte Optimize) and Jan Tore Kjær (Director of Marketing and Sales at LINK Mobility)

– We see great potential in the partnership with Forte Digital. Their focus on innovative customer journeys and loyalty programs, combined with our mobile services and channels, allows us to offer the market's best solutions in digital communication, says Jan Tore Kjær, Sales and Marketing Director at LINK Mobility.

– I am confident that this collaboration will strengthen companies' customer relationships, increase loyalty and provide value through precise and efficient mobile communication, he adds.